Zajonc & LeDoux Theory: Emotional Decisions
The groundbreaking Zajonc and LeDoux theory illuminates the fascinating realm of emotional decisions, positing that affective reactions can occur independently of cognitive appraisal. Robert Zajonc, a social psychologist, challenged traditional cognitive theories by demonstrating that preferences often precede conscious thought. Joseph LeDoux, a neuroscientist, further refined this understanding by mapping the neural pathways of fear, … Read more